(Steve Jobs from Google Images)
Innovator of the Week: Steve Jobs
Known as: the founder of Apple
Know him as: the father of the "i" Generation
Steve Jobs is the ultimate “comeback kid.” After getting booted out of the very company he founded, we can only guess how he was watching when his company began failing without him. But when he was called to come back, we can only be dumfounded by the sheer relentlessness-slash-genius-slash-magic that his leadership and vision worked to propel the company not just back to its feet, but to the top of the very industry. Our generation, in particular, felt the impact of his return through our Mac Books, our iPhones, our iPads and of course, our iPods which all somehow instigated an “I must have this gadget now” syndrome. Because of the cool look and innovative capabilities Apple products give to the market, who wouldn’t admit to being beneficiaries, users, followers, and/or fans of this man and his brand? Especially for the generation Y kids, several staple, must-have gadgets are that of Apple's.
When you think about it, Jobs and Apple weren’t the first or necessarily the best when it came to laptops and other gadgets, but they were the first to add a unique pizzazz to it. The recipe to success is as he says - "thinking different." Jobs gave the conventional grey and bulky image of technology the backseat and instead established Apple’s face in the technological revolution as sleek, hip and yes, no better word for it, pretty - an image that that I'm sure brands and consumers would rather have carried through to the future. Also by integrating his products with things like music, gaming and entertainment, he revolutionized the purpose of technology as something that can be more for play than work, something that people can use for convenience but also for enjoyment. All this is enough to establish Apple's hold on today's generation from our lifestyles to our budget expenses.
But the real great thing about Jobs is, you see Apple’s fun, young and savvy personality reflected in the very man himself. Steve Jobs has a signature look of black polo/sweater over jeans for his business presentations, changing up even the protocols of business formality. He comes off as fun and easy-going but speaks with a prowess of a visionary so we can't help but let the man go on without the coat and tie everyone is wearing. Call it the “creative professional outfit” or whatever, but kudos to him for always changing things up and exciting everyone around - just like Apple. With how brand is very much like Jobs, meaning that it has a real personal feeling to it, who can know Apple without knowing Steve Jobs? That's why he easily made his mark among the technological giants of the century and, we dare say, beyond.
When you think about it, Jobs and Apple weren’t the first or necessarily the best when it came to laptops and other gadgets, but they were the first to add a unique pizzazz to it. The recipe to success is as he says - "thinking different." Jobs gave the conventional grey and bulky image of technology the backseat and instead established Apple’s face in the technological revolution as sleek, hip and yes, no better word for it, pretty - an image that that I'm sure brands and consumers would rather have carried through to the future. Also by integrating his products with things like music, gaming and entertainment, he revolutionized the purpose of technology as something that can be more for play than work, something that people can use for convenience but also for enjoyment. All this is enough to establish Apple's hold on today's generation from our lifestyles to our budget expenses.
But the real great thing about Jobs is, you see Apple’s fun, young and savvy personality reflected in the very man himself. Steve Jobs has a signature look of black polo/sweater over jeans for his business presentations, changing up even the protocols of business formality. He comes off as fun and easy-going but speaks with a prowess of a visionary so we can't help but let the man go on without the coat and tie everyone is wearing. Call it the “creative professional outfit” or whatever, but kudos to him for always changing things up and exciting everyone around - just like Apple. With how brand is very much like Jobs, meaning that it has a real personal feeling to it, who can know Apple without knowing Steve Jobs? That's why he easily made his mark among the technological giants of the century and, we dare say, beyond.
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