For many years, television has been in desperate need of a dose of creativity. Especially from the years 2000 to 2008, people would always see television shows that would involve either of these elements: sci-fi suspense, crime suspense, law suspense, family drama, complicated romance and even doctor drama. (I hint heavily on the last one because 2000 to 2008 was all about House, Grey's Anatomy, General Hospital, ER, Scrubs, Nurse Jackie, Nip/Tuck. This genre was really creative at first when there were just one to two shows in the category, but it started to get polluted and failed to creatively push itself further to differentiate itself from the other .) Even more so in the local Philippine channels, whenever one would see a trailer of a newteleserye and learn about the plot, he would most likely gush and say "not again" because he is probably referring to the same old plot: (1) rich boy meets and falls in love with poor, beautiful, kind girl, (2) rich boy's family who owns a hacienda does not like poor girl (who is currently dealing with so much challenges), (3) poor girl takes an opportunity and suddenly becomes rich, (4) newly rich girl gets back at the rich boy's family, (5) newly rich girl finds out she is related to the boy, (6) girl and boy's family work out their problems and have a happy ending.
Enough of those. Thankfully, there is a new show in the world of television and it does succeed in providing us a break from the dark world of suspense and drama. This revolution was brought to us by this guy shown in the picture below, Ryan Murphy.
As many people know, Ryan Murphy is the creator of one of Fox's new television series, Glee. Glee is not just another ordinary television series; it is a musical comedy television series. Yes, you heard it right. It's a musical that showcases a comedic take on one main theme (coping with the pressures of high school) but styled with different subplots in a series of episodes. It is precisely because of this that makes Ryan Murphy an intersectional thinker of our generation. Based on the book "Medicci Effect" by Frans Johansson, intersectional thinking is thinking of and combining multidsciplinary fields to come up with a new direction in any endeavor. Glee does just that: it combines elements of musical, comedy and television. Its story centers on the challenges of a high school glee club, New Directions in preparing for a choir competition, while its members struggle with pressure, romance and sexuality. According to Wikipedia, most of the elements of Glee are actually based on Ryan Murphy's life: (1) he was a member of a show choir in college, (2) Like Kurt's character, he came out gay, and (3) he is an independent singer-songwriter up to this day.When the first season turned out to be a huge success, fans of the show like myself could not help but think, "Who would have thought that the musical fad can be revived and brought to the television screen?" As I continued watching episode after episode, I have confirmed the reasons why this show is so interesting and different yet so simple. As a creator and one of the writers of the show, how did Ryan Murphy keep audiences interested? Well, here is my answer. First, Glee plays a different repertoire of existing songs every week and each of these songs are changed up to become more interesting. Second, Glee always introduces a new character every month and a different or developed side to an existing character every week which makes the show cater to anyone and everyone: youth, adults, music-lovers, newcomers to music-loving, etc. Lastly, Glee is a show that keeps on giving fans what they want: more Glee.
(Glee logo from Google Images)
First, Glee always does a cover of different existing songs every week. In the first season, Glee focused on the importance of the different genres of music such as ballad, broadway, hip hop, acoustic, pop, and rock. Every week until now in season two, Glee's New Directions would turn an existing song into something much "edgier" like turning a ballad song into an acoustic song or vice versa. This really works for Ryan Murphy and his crew because the show usually airs after an episode of American Idol in the Fox channel, which uses the same concept (having contestants perform a different song from a different genre every week). I believe this is one of the creative marketing strategies that the show used. Aside from these, Glee also does mash-ups which are acts of harmonizing two songs from different genres into one catchy songs. Furthermore, Glee always showcases a different dance routine for every song. To have Ryan Murphy encourage the actors and the crew to practice the songs and dances everyday on a really tight weekly schedule seems to be really challenging but really worth it because the satisfaction of the fans never seems to die. The creation of weekly repertoire of song covers from different genres complemented with dance routines is one of those elements that make Ryan Murphy and the other writers of Glee intersectional thinkers since Glee incorporates different genres from different eras and tweaks it to come up with a more interesting kind of musical.
Below is Glee's ballad rendition of Katy Perry's pop song, "Teenage Dream" aired on Season two.
Second, Glee always introduces a new character every month and a different or developed side to an existing character every week. This is clearly shown in season two when different character personalities, different races and different sides of existing characters entered the show. Such examples of new characters include Sam Evans, a transfer student (who is very good in football but loves to sing church songs in the glee club New Directions) who is played by Chord Overstreet, Sunshine Corazon, a geeky Filipina with a powerful voice who is played by our very own Charice Pempengco and Blaine Anderson, a gay student from a rival choir who is played by Darren Criss, another part Filipino as well. Aside from this, examples of developed personalities of existing characters include Mike Chang's fully expressed dance skills, Quinn Fabray's nice and tender side, and Emma's feisty side. Furthermore, most of these actors and actresses are not known names and their characters are placed in a simple high school setting and portrayed in a comedic manner. Moreover, Ryan Murphy never fails to bring guest stars--broadway singers or actors who can sing--(but not popular singers, with the exception of Britney Spears who didn't sing on the show) like Gwyneth Paltrow and Niel Patrick Harris from the show How I Met Your Mother occasionally to sing in the picture. I believe Ryan Murphy did this for fans to explore the talents of the other characters and to cater the the show to anyone of any race, any gender or any age. All these make part of another element that makes Ryan Murphy an intersectional thinker: he hones the talents of ordinary singers and makes them take on huge, popular songs that have been tweaked to his own liking.
Here is a video that focuses on the break-out personality of Mike Chang in season two, an existing character from season one.
Third, Glee is a show that keeps on giving. Although each episode is known to have a unit cost of three million dollars, Glee has coped by creatively finding different sources of revenue streams, which continuously flow until today. Aside from its high ratings and the revenue it gets from airing the show, Glee songs always places in the iTunes Top 10 every week, which means fans buy and download their songs frequently. Aside from this, Glee comes up with a CD release twice every season that contains all the songs it has played on air for half a season. Other than this, the Glee actors, actresses, performers and crew act like a real band named "New Directions" and frequently have live concert tours in different parts of U.S or guest performances in other shows. It doesn't stop there. Furthermore, Glee is rumored to have a broadway musical adaptation soon, which means more royalty revenues to Ryan Murphy and his crew. It is also because of these "Glee-craving" services that make Ryan Murphy an intersectional thinker because he combined the fields of a television project and a music group or band project to come up with a new direction for creating revenue while keeping fans satisfied.
Here is a recorded video that shows the performance of New Directions of the song Somebody To Love in their concert tour in Phoenix, Arizona.
In conclusion, for me, Ryan Murphy is the epitome of an intersectional thinker of our time. As the creator of Glee, he is very innovative in keeping fans of Glee interested from episode to episode since (1) the show plays "edgier" covers of existing songs from different genres complemented different dance routines every week, (2) the show showcases talents of previously unknown actors or actresses or actors or actresses not known for popular singing who are always willing to work with the tweaked songs of Ryan Murphy and whose characters cater to different people of various age groups, race and gender, and lastly, (3) the show keeps on giving what fans or "Gleeks" want: more glee in and outside their television sets. Overall, what obviously makes Ryan Murphy an awesome intersectional thinker is the incorporation of three different multidisciplinary fields: comedy, musical and television, without which these three elements would not have been possible. Directors and producers should learn from him to keep fans interested. Also, innovators of any endeavor whether in media, science, or recreation should really try to mix up product categories or genres for the benefit of the society like what Ryan Murphy did. It will enable people to have something to look forward to. In Ryan Murphy's own little way, he revolutionized television and I believe he is paving the way for more creative ideas to sprout in the minds of other television directors. He really created NEW DIRECTIONS in more ways than one! :)
Slight References:
http://www.thetvaddict.com/2009/10/14/lessons-gleaned-from-the-success-of-glee/

























